RFID Solution Tracks Flowers From Receiving Docks and Storage Areas to Auction Floor
In one of Europe’s largest commercial warehouses, roughly the size of 100 football fields covering 1 million square feet, FloraHolland houses and trades flowers from approximately 7,000 growers worldwide.
The logistics of the ornamental flower and plant trade are complex. The product is perishable and vulnerable, making speed, reliability, and real-time information essential to buyers and sellers.
FloraHolland wanted to deploy RFID technology not only to capture location data of flowers in the moving trolleys, but also to make this information instantly accessible and visible for the auction’s IT systems, employees, and end customers.
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Solution Benefits
- Value Flowers command a higher price at the auction when buyer has documented trail confirming the freshness of the flowers.
- Automates tracking and collection of real-time flower pedigree data by specific warehouse location, travel time, dwell time and date.
- Expedites location and directional movement of multiple trains of tractors and trolleys throughout a 1 million square foot facility. Saves $200,000 in annual operating costs.
- Supports more than 150,000 trolleys of flower movements from one warehouse location to another for selling and shipping.
- Safeguards precise freshness and flower authenticity or “Flower Pedigree”.
- Eliminates warehouse traffic congestion, by determining directional movement of trolleys based on previous RFID read locations.
- Expands real-time data sharing, accessibility and visibility for the Auction’s IT systems, employees and end customers.
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To download copy of the FloraHolland RFID Flower Pedigree Success Story, please register below. |
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